Weather-based advertising is a type of sales strategy, it aims to tailor your advert content to the specific weather conditions. With the weather-based digital signage, retailers have the flexibility to change what they are advertising instantly, whether it’s in their own store or as part of an outdoor advertising network. Using VizanSign software, ad sales can be highly targeted and set to show according to the weather. For example, if the temperature is analyzed to be 30 ℃, the Screen will advertise all the cold beverages & snacks available in store.
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